BUSH’S BEANS

Commercial

This campaign for Bush's Beans features a host of practical effects, motion control cinematography, and technical direction by Christopher Webb and his team at FX WRX. To create the fully immersive world of a delicious summer cookout, we worked with full-scale sets, including trans-light backgrounds for the live action talent shots. The three different spots required various techniques and effects. We engineered and built animatronic rigs in house, to make real lettuce, tomato and other burger ingredients dance. Practical pneumatic spice effects were created by Bohdan Bushell of J&M FX.  Motion control was employed across all three spots, as well as high speed camera work.

The crowning achievement of this project was working with Duke, Bush's famous talking dog. He hit his mark, did his job like the professional he is, and left to a cheering crew.