FOX Entertainment's Visual Innovation Studio teamed up with FX WRX to create titles and packaging for THE CLEANING LADY, using in-camera FX. This included super slow motion practical liquid effects and medium format still photography. Sponges were custom screen printed with the show title graphic and splashed into a water tank built with a clear bottom. A Phantom slow motion camera captured the action with dramatic high speed lighting built by FX WRX.

A series of title explorations and macro elements were captured with graphics stenciled out of dry soap and stage blood mixed with soap bubbles. The result is a unified visual package including motion and stills for on-air, social, and other media. ​​​​​