Commercial

Creative Director Ray Smiling and cinematographer/photographer Christopher Webb take sneaker porn to a whole new level. This series of tongue-in-cheek vignettes features the Adidas ZX Boost in classic porn sets constructed in miniature, to match the scale of the sneakers. Chris and his team at FX WRX employed in-camera optical effects to give the work a vintage look and feel as they captured motion picture and medium format still images. ​​​​​