BMW: i8 ILLUMINATION

Brand Film

The team at FX WRX captured the essence of the BMW i8 in the mood film i8 ILLUMINATION. The project was realized entirely with in-camera visual effects, without any computer-generated imagery. Chris and team developed optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8 while it remained completely stationary. The finished work was featured on BMW USA's online channels, social media, dealership kiosks, and as large-format print art. The film was also presented at the Los Angeles Auto Show and as part of the "How It's Made: Dream Car Special" on Discovery Science Channel. ​​​​​

FX WRX
Cinematographer / FX Technical Director Christopher Webb
Assistant Director Mark Bracamonte
Producer Graceann Dorse
Editor Jessica Schoen
Digital Post The Brigade
Colorist Oliver Jevremov
AC / DIT Dave Brickley
Motion Control Tom Cryan
Camera Utility Angela Abel
Gaffer Tim Curtin
Key Grip Dan Torres
Grip Swing Daniel Jusino
Custom LED Units Mark Sasahara
BTS Videographer Lizette Gesuden

BMW
Executive Producer Neil Moreno, BMW of North America, National Marketing

CREDITS

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